WOMEN’S COLLECTION LOOKBOOKCREATIVE DIRECTOR + STYLIST SELDA MERZOUKI
PHOTOGRAPHER LOUISA MENG
MODEL BONITA SORRENTINO
MAKEUP MADELYN JONES
Our concept was to use mannequins to have an open ended conversation about the relationship between model and mannequin. The French word for model is mannequin and, until the 1920s, models were still referred to as mannequins. The word “model” grew in popularity with the rise of department stores and retailers hosting fashion shows in the 20’s and now the word “model” is the English norm. Both the mannequin and the model represent a blank slate that highlights the clothes that they wear so that the designer’s vision can be seen, but they couldn’t be more different. Mannequin’s being a literal blank slate, do succeed in highlighting the clothes they wear, but they fail to breathe life into the garments as they lack motion and life. We leave it to you: what are your thoughts on the dichotomy between mannequins and models?